client
Victorian government
target audience
All Victorians. You can choose all or select a particular segment who need to get the message.
smp
COVID-19 is something you should not get.
brief / task
Create a poster/post with an image and headline to do one of the things that will help stop the spread of COVID-19 such as; wash hands, stay home, practice social distancing, wear a mask, get tested, download the app, etc.
mandatories
Victorian Government logo
rationale
the idea behind this campaign, was to educate potential target audiences about the tips that surround mask wearing in public. Not having a specific target audience, i created this poster for both men and women in the age range from 12-30, who are the people who feel most inconvenienced by the lockdown and the compulsory mask rule. Instead of forcing the masks onto audiences in a formal manner, this campaign shows tips as to how mask wearing can be easier and less irritating. This poster can also be shared online with the hashtag shown, #roblems (short for rona problems) in order to create more posters with more tips that can make mask wearing both easier and more relatable among our ta.
