our watch.

Call it out. One small action can stop the abuse.

client

our watch

brief

Educate male ‘Active Bystanders’ on ways to act in a moment of violence

target audience

yOUNG — Men 25–34
URBAN — live in capital cities (74%) and are renting their place (58%)

EDUCATED AND EMPLOYED — Studying (ix 116) or have diploma or degree (ix 136). Working full time (65%) across diverse professions.

DIVERSE — 41% born overseas and 25% identify as LGBTQI

SOME) STARTING FAMILIES — While most are Young Singles (33%) or Young Couples (26%) almost 1/3 are Young Parents with kids aged 1–5.
SIZE —1.3 million

insight

“ family violence already isolates victims from their family and friends as part of psychological violence – one of the tactics used by perpetrators. While many women may have worked out various strategies to get around this, as our world gets smaller, they may not be able to do so anymore .”

group members

eliza purves | gil browne | thuy linh

our watch tiktok campaign