Lego.

Think outside the 'whitebox'

client

Lego.

brief

Create a powerful idea that puts creative play back on the agenda.

target audience

Parents of kids aged 4-12 who no longer see the value of Lego. They see it as too much of a hassle and messy. They would rather set their child down in front of a tv to keep them distracted than deal with the clean-up after.

insight

Lego has inspired creative play for generations. we want to take the instructions away, to let children gain their own creative mind and in turn indulge in free creative play.

group members

Keely finnigan | Olivia Smith | Jack stummer